Sales & Marketing
BUD
Dedicated Fund on Branding, Upgrading and Domestics Sales
Overview
Up to HKD $4 million funding for branding, upgrading and sales expenses in Hong Kong Free Trade Agreements partnership countries, including European Free Trade Association, ASEAN, China and many more.
Total funding
Up to HKD $4m
Maximum projects
40
Max. funding per project
Up to HKD $1m
Project duration
Under 24 months
Project funding ratio
Up to 50%
Upfront funding
Up to 75%
Applicable Projects
Branding
Brand Strategy, Brand Building, Positioning and identity, Brand Equity Research, Brand Promotion, and etc.
Upgrading & Restructuring
New Product Design, Adoption of Advanced Technology, Management and Logistics System Upgrading, Manufacturing Automation, and etc.
Promoting Sales
Marketing Strategy and Research, Sales Strategic Planning, Sales Channel Establishment and Management, Advertisements, Promotion of Product(s)/Service(s) and etc
Applicable Countries
Asia
Brunei, Cambodia, Indonesia, Laos, Macau, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam
Oceania
Australia, New Zealand
Americas
Chile
Europe
Georgia, Iceland, Liechtenstein, Norway, Switzerland
Applicable Expenses
Project limit
Expense
N.A.
- Design and production of promotional materials
- Testing and certification registration
Up to 20%
- Relevant operation cost for setting up a new business entity
- Exhibitions / Promotional events and related expense
Up to 30%
- Produce sample/prototype
Up to 50%
- Recruit additional manpower
- Advertisement
- Mobile Apps (For promotional purpose)
Up to 70%
- Procure additional machinery, equipment or molding
HKD $100,000
- Online sales platform/website
HKD $300,000
- Cost for patent/trademark registration directly related to the project(s)
HKD $10,000/audit
- External audit fee for auditing the approved project